Team Empathy

Become the brand
ChatGPT
recommends.

Ben Male · Team Empathy
RECORDED THIS MORNING
This is what your customer does now
"I'm looking to buy something for my nine-month-old. Spring clothes. Highest ethics and sustainability, well-known brand, good reviews, ideally somewhere local I can go check out. I'm in Central Auckland. Who's best around me, and who's the best online?"
The number that matters

AI search now drives over 7% of DTC organic revenue

Northbeam: AI search now drives over 7% of DTC organic search revenue
2.5% of visits. 7%+ of revenue.

Same channel. Three times the value per visit. Eighteen months ago both numbers were basically zero.

Northbeam track over $6 billion in ad spend a year, across more than 1,000 of the world's fastest growing businesses.
The bit that surprised me

A year ago this was your worst channel

38% worse
CONVERSION RATE vs every other channel
MID 2025
→
54% better
CONVERSION RATE vs every other channel
MID 2026

Same company, same measurement, twelve months apart. Conversion rate meaning the share of those visits that actually turned into orders.

Adobe Analytics, across over a trillion visits to US retail websites.
8x / 13x
AI traffic and orders on Shopify stores, year on year
SHOPIFY ↗
+31%
Better conversion than non-branded organic, measured across 94 stores doing seven and eight figures
VISIBILITY LABS ↗
Walmart
Wayfair and Ulta rebuilt their sites for this. Ulta reports double the conversion
REUTERS ↗

ADOBE ANALYTICS 2025 TO 2026 · SHOPIFY Q1 2026 · VISIBILITY LABS GA4 · REUTERS AUG 2026

So you are sitting there thinking
1. What is this actually worth to my business?
2. What do I do about it?
Question one. What it is worth.
Example report: the non-branded market and what it is worth
12.2%
of their category's non-branded clicks is all they hold today
$46,800
a year, for every extra 1% of the market they take
+$735,000
a year at 27.9% share. That is the mid case, not the best case

One brand. Built from their own Search Console. Yours will be a different number, and this sits alongside your ads and your email rather than replacing them.

Work out your own number

I will give you the prompt

The exact prompt we use to build that report
Point it at your Search Console, your GA4 and your Shopify. Or just screenshots. It gives you your searches, your clicks, your share, and what is on the table.
teamempathy.co.nz/community
Want me to run it for you? Give this email viewer access
teamempathyaccess@gmail.com
Search Console · Google Analytics · Shopify

Come grab me today. I have space to run a few of these properly this week. If I run out, I will put you on the list and get it back to you.

Question two. What do I do about it?
Hands up. Who knows what SEO is?

I have done it for a decade, and honestly I was getting bored of it. Here is the good news: AI search is mostly just SEO. Same four disciplines. It just finally ties to revenue, and it moves in weeks.

2015 – 2019
Built and sold an award-winning HubSpot inbound marketing agency
2020 – 2026
Founded Team Empathy and went all in on SEO
2026 →
All in on AI search, and built Notable to run it
Tens of millions in revenue generated for clients along the way.
The four things to do

How AI decides who to recommend

AEO scorecard: four pillars scored out of 100
🔧
Technical
Can AI actually read your store? Paste your own product page into ChatGPT tonight and ask what you sell.
✍️
Content
Do you answer the real buying questions? The comparisons and objections are what gets quoted.
🏆
Authority
Does the rest of the internet vouch for you? Reviews, press, creators, forums. The models triangulate.
📊
Measurement
Can you see it? Which questions you appear in, and what that traffic converts at.
80 out of 100 is AI-ready.
Get scored on all four in about a minute:
teamempathy.co.nz/scorecard
One more thing, and then I am done

We built an app that does all four

Technical, content, authority and measurement, in one place. It just launched, and it is what I am most focused on for the next year or two.

notableaisearch.com
Join the community and you are first in line when it opens up.
teamempathy.co.nz/community
Every customer asks an AI before they buy.
Make sure it says your name.
teamempathy.co.nz/community
The prompt, the tools, your score, and the free community.
Or just come find me. I am here all day.
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